Updates from InnoFest Middle East and Africa 2019

LG Electronics (LG) unveiled its latest lineup of premium living space solutions at InnoFest Middle East and Africa (MEA) 2019. Partners, retailers and media from countries across the Middle East and Africa will experience LG’s  technologies and learn about the key business priorities for the year ahead.

For 2019, LG has re-positioned its expansive product portfolio as an integrated service that offers premium solutions for enhanced living. Taking place at LG Science Park – the home of LG’s R&D initiatives – this year’s InnoFest MEA showcased the real-life benefits of the company’s latest innovations. The exhibition featured several ‘recreated’ living spaces where visitors saw home appliances from the LG ThinQ, LG SIGNATURE and LG Objet lineups in action.

In the LG ThinQ zone, LG’s representative AI brand allowed guests to experience a connected, futuristic lifestyle enabled by diverse products that seamlessly integrate with the home. Meanwhile, the company’s premium design-focused brands, LG Objet and LG SIGNATURE, illustrated the alignment of style and practicality in separate, interactive displays.

Emblematic of LG’s constant efforts to push the boundaries of technology and design, the game-changing LG SIGNATURE OLED TV R (model 65R9) proved a major attraction at InnoFest. The world’s first rollable TV, LG SIGNATURE OLED TV R received more than 70 awards and honors at this year’s CES alone, and serves as yet another reminder of the company’s strength in R&D and manufacturing techniques.

InnoFest MEA also saw an appearance by ‘big data’ specialist, Song Gil-young, who delivered a talk about how big data can be a powerful tool for uncovering new trends and establishing effective strategies. Attendees were also given the opportunity to tour LG’s state-of-the-art Changwon production facility.

“LG is deeply committed to giving consumers more choice and greater convenience, which is reflected in their wide range of innovative user-centric products,” said  Mr. Rakesh Singh of Opalnet – one of Kenya’s largest distributors of consumer electronics goods. “Designed to satisfy consumers’ diverse needs, LG’s lifestyle solutions make it easy for us to communicate their appeal.”

“As InnoFest has illustrated, we are constantly evolving our products and introducing new lineups that make consumers’ lives simpler,” said Mr. James Lee, president of LG Middle East and Africa region. “Through our ‘Open’ strategy and partnerships with likeminded organizations, we will continue to provide localized solutions and reaffirm our status as a technology trailblazer.

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