Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its website. The 3D seat model is a visualization engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the cabin and on-board products.
This new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”
The immersive experience is now available for the Emirates A380 but will soon include the entire fleet including all configurations of the A380 and Boeing 777 aircrafts.
One can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. This technology is compatible with all devices without the need for external applications or plugins. The 3D seat models were created in partnership with Renacen who were awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.
Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment.
Emirates conducts frequent usability studies with customers and frequent flyers in different geographies to identify further opportunities to enhance its digital user experience.