As much as this new ‘normal’ is making us purchase much more online, when it comes to electronics many will agree with me that you want to see, feel and then you can believe. LG Electronics launched its LG ThinQ Experience Zone in Kenya. The LG experience zone will let us get a feel of the brands artificially intelligent products, at the Sarit Centre in Nairobi.
The ThinQ Zone located in the recently re-launched Hotpoint’s largest retail store will give consumers the opportunity to gain information on how the company is enabling the smart, premium lifestyle experience. This will be the first of the experience zones for LG ThinQ to be set up in East Africa.
Speaking at the event, LG’s Marketing Manager, Mr. Haewoong Im said “LG continues to pursue innovation to improve home living and we are now excited to be bringing that same passion and technology leadership in Kenya as we continue to enhance the shopping experience and comfort of Kenyan consumers.”
The facilities will be used to further bolster the company’s Artificial Intelligence footprint in the country, with the firm working closely with their trade partners to develop and communicate their AI-powered technologies.
The LG ThinQ zone is located at the Hotpoint shop on the ground floor of the Sarit Centre and will feature LG’s latest premium product lineup equipped with ThinQ technology which includes OLED TVs, NanoCell TVs, the AI DD Washing Machine, InstaView Refrigerators, DualCool Floor Standing Air Conditioners among other home appliances.
“AI is the next frontier in technological evolution and as leaders in home appliances and consumer electronics, we have a responsibility to make AI more approachable in order to improve their quality of life for homeowners.” added Mr Kim.
Underpinning smart home ecosystem is the LG ThinQ technology, which integrates appliances and electronics with AI and deep learning algorithms to deliver a more intuitive experience for users. With the LG ThinQ Experience Zone, the company aims to raise awareness of how a smart home ecosystem can be built and tailored to the needs of the individual.
LG Electronics plans to expand the LG ThinQ Experience Zone to other towns in the country as well as in the East Africa region.
LG’s ThinQ technology focuses on ease of use meaning LG ThinQ-equipped integrated products can be monitored and operated via the simple use of a smartphone app., personalization as it is designed to work in sync with each user in the household and efficiency with a focus on monitoring usage patterns promoting optimal energy consumption.